Your blog post isn't simply an article to take up space on a website - it's a valuable source of information that should offer advice and recommendations while making sure that any possible questions are answered.

Blogs posted on our client websites have a few specific functions:

Create value
Create leads
Entertain

Value is essential in your blog post. The reader should not be left with questions or feel the need to look elsewhere for information on the topic you have written about.

Writing acceptable blog posts comes with a list of standards that must be followed, but I would like to reiterate one of our most important conditions:

ORIGINAL CONTENT ONLY

This means that we will not accept content that has been copied, in whole or in part, from another source. Plagiarism is a serious offence that can have severe legal repercussions for us and for the client we have deployed your blog posts to.

Formula for Creating Blog Posts

There should be a wide range of topics, so spread your blogs out fairly evenly among our 12 categories:

Accommodations	Local Events	River or Ocean Cruises
Business	Nightlife	Shopping
Dining	Outdoor Activities	Sightseeing
Escorted or Guided Tour	Rest & Relaxation	Transportation

Step 1:Identify

Identify a:

Problem;
Place;
Service; or,
Product

Examples:

1. “Have you ever forgotten to bring your toothbrush on vacation?”

2. “Many people rush to Fort Lauderdale each Spring Break.”

3. “The Non-grounded plug adapter is a must-have for overseas travellers.”

Step 2: Empathize

1. Have you ever forgotten to bring your toothbrush on vacation?	“If so, you know how irritating it can be to put your fun on hold as you shop in a strange place for a new one.”
2. “Many people rush to Fort Lauderdale each Spring Break.”	“For some, driving the chaotic California highways during Spring Break is too stressful to imagine.”
3. “The Non-grounded plug adapter is a must-have for overseas travellers.”	“Many travellers know the frustration in finding out that their hairdryer plug doesn't fit European outlets.”

Step 3: Solve

1. Have you ever forgotten to bring your toothbrush on vacation?	“If so, you know how irritating it can be to put your fun on hold as you shop in a strange place for a new one.”	“There are many hotels that offer complimentary toothbrushes to their guests.”
2. “Many people rush to Fort Lauderdale each Spring Break.”	“For some, driving the chaotic California highways during Spring Break is too stressful to imagine.”	“You can take the over-night shuttlebus to get to Fort Lauderdale while avoiding the traffic.”
3. “The Non-grounded plug adapter is a must-have for overseas travellers.”	“Many travellers know the frustration in finding out that their hairdryer plug doesn't fit European outlets.”	“You won't waste precious vacation time waiting for your hair to dry with the Non-grounded plug adaptor.”

Images/Videos

Blogs should be highly visual.
Include photos and/or videos that are relevant to the subject.
Make sure all images used are Creative Commons and a minimum of 600px wide. Use the Creative Commons search engine.
"Attach" videos and images, don't embed them into the body of the post.

Body

This is where you can get into details about your topic.
Use, where applicable:

Bulleted Lists
Numbered Lists
Testimonials

The body of your blog should contain interesting, important, and specific information about the subject you have chosen.

The reader should not be left with questions.

Ensure that your posts are keyword rich.

Conclusion

Your conclusion will wrap up the post by repeating the importance of your subject.
“ Now that you have a comprehensive list of hotels that offer complimentary toothbrushes, you can book one for your next trip, worry free.”

Example of a well-written blog post:

Take a Tour of the Alexander Keith's Brewery in Nova Scotia

[IDENTIFY] Alexander Keith's has been a proud and noble part of Nova Scotia's heritage since the brewery first opened it's doors in 1820. [EMPATHIZE] Many of us have been fortunate enough to discover the hints of black licorice in a Keith's pale ale, the spice of a red amber, or the warm tones of cinnamon in a smooth premium white, but the real magic happens behind the granite and ironstone walls of one of Canada's oldest breweries. [SOLVE] Now you can experience the production of this Canadian liquid gold with a tour of the Alexander Keith's brewery in Halifax.

[ENTERTAIN] This is no typical tour ... in fact, it's a journey into the past as tour guides decked out in period costumes (and in perfect character) take you through the brewery to teach you the history behind one of the country's most popular ales. Enjoy stories and songs as you trace the steps of the Alexander Keith and the life he led as a brewer, and as a citizen of the early 19th century. For example, one little-known fact is that Alexander Keith served on the Legislative Council of Nova Scotia for 33 years, after his appointment by Queen Victoria ... a prominent post for a simple brewer! Of course, you'll learn about the process of making beer, as well, but don't expect to be given the secret to this long-standing recipe.

[CREATE VALUE]

The tour lasts about one hour and is open to all age groups, but proof of legal age (19 in Nova Scotia) is required to receive samples.

Practical Information:

The Brewery Market, 1496 Lower Water Street,

Halifax, Nova Scotia, Canada

Visit Alexander Keith's online

Admission

Adult Ticket $19.95
Senior Ticket $16.95
Youth Ticket (Under 19) $9.95
Family Ticket (2 Adults, 3 Youths) $48.95

Group Rate $16.95 (Min. 15 people)
Military Rate $16.95
Student Rate $16.95

Children under 10 are free

[CONCLUSION] You've enjoyed the beer - now you can enjoy this informative and entertaining tour ...

[Tags: travel, tour, brewery, entertainment]

Last updated 2 years ago

The Blog Writing Formula