Tags are very important, they are page keywords and they also allow you to put the related content together as a flexible way to organize your content.
Order is also important, only the first and last tags define the related content:
We use a first tag to group same kind of “Landing Pages” for example for “Travel Specialties” (Cruise Travel, Luxury Travel, Escorted Tour...) we use as a first-tag: “specialty”. Or to define suppliers, Landing Pages with first-tag: "supplier".
The “last tag” will be to define the specific topic. For example “Cruise” tag: “cruise”. If the topic has more than one keyword we suggest to join them in only one word for example “Ocean Cruises” tag: “ocean_cruises”. If you use tag: “ocean cruises” the system will read them as a separate words “ocean” and “cruises”.
Please check the Service Landing Page and Product Page to see how the tags are used for related content.